The difference between building authority and looking desperate? Knowing exactly when to engage. Here’s how Warmr’s Topic Feature helps you comment strategically on the posts that matter most.
The Clout Chaser Problem
You’ve built your authority list : industry leaders, big creators, thought leaders with massive audiences that overlap with your ICP. The plan is solid: engage with their content to get visibility from their followers.
But there’s a trap waiting: comment on everything, and you look like a desperate clout chaser.
Miss the posts that align with your expertise, and you’ve wasted the opportunity to demonstrate real value.
The solution?
Strategic topic monitoring that ensures you engage at exactly the right moments.
How Warmr’s Topic Feature Solves This
Instead of scrolling through every post from your authority list, Warmr’s AI reads all posts in your custom feed and automatically labels them based on topics you care about.
Here’s how it works:
Create Topic Labels:
Define the subjects where you want to demonstrate expertise
AI Auto-Tagging:
Our AI reads every post and applies your topic labels automatically
Strategic Engagement:
You only see and engage with posts that match your expertise areas
Authority Building:
Your comments are always relevant, valuable, and on-brand
Real-World Examples
Sales Expert Scenario
Your expertise areas: Cold outreach, sales psychology, pipeline management
Topic labels you create:
- “Cold Email Strategy”
- “Sales Psychology”
- “Pipeline Optimization”
- “Objection Handling”
What happens: When a major sales influencer posts about “The psychology behind why prospects say no,” it gets automatically tagged with “Sales Psychology.”
You see it immediately and can share your expert perspective, while skipping their posts about morning routine or personal branding.
The Strategic Advantage
Before Topic Monitoring
- Scroll through 50+ posts daily from authority figures
- Comment randomly to “stay visible”
- Mix valuable insights with generic responses
- Look like you’re chasing engagement
- Miss the posts where you could add real value
After Topic Monitoring
- See only posts that match your expertise (5-10 per day)
- Every comment demonstrates deep knowledge
- Build reputation as a subject matter expert
- Attract followers who care about your specific expertise
- Never miss an opportunity to showcase your value
Setting Up Your Topic Strategy
Step 1: Define Your Expertise Zones
Choose 3-5 topics where you have genuine expertise and strong opinions. These should align with:
Your professional experience
Your content themes
Problems your ICP faces
Topics your prospects care about
Step 2: Create Specific Topic Labels
Make them specific enough to be useful, broad enough to catch relevant posts:
✅ Good examples:
“Sales Objection Handling”
“B2B Content ROI”
“SaaS Customer Retention”
“Startup Funding Strategy”
❌ Too broad:
“Sales”
“Marketing”
“Business”
“Leadership”
Step 3: Refine Over Time
Monitor which topics generate the most relevant posts and engagement. Add new labels as you identify gaps, remove ones that aren’t working.
Pro Tips for Maximum Impact
Quality Over Quantity Rule
Better to expertly comment on 3 highly relevant posts than generically engage with 20 random ones.
The Expertise Test
Before creating a topic label, ask: “Could I write a detailed article about this?” If yes, it’s a good topic to monitor.
Timing Matters
Check your topic-tagged posts 2-3 times daily. Early, thoughtful comments get more visibility than late ones.
Add Real Value
Use topic monitoring as an opportunity to share frameworks, ask thought-provoking questions, or offer contrarian viewpoints—not just agreement.
The Bottom Line
Authority isn’t built by commenting on everything, it’s built by consistently adding value in your areas of expertise.
Warmr’s Topic Feature ensures you never miss those golden opportunities to demonstrate your knowledge while avoiding the trap of looking like you’re desperately seeking attention.
The result?
You build genuine authority with your target audience while your competitors either miss key opportunities or damage their reputation with random, irrelevant engagement.
Ready to comment like an expert? Set up your first topic labels and watch your engagement quality transform overnight.