Warmr Blog

Author: Thomas

  • The Warmr Score: Know Exactly When Your Prospect Is Ready

    The Warmr Score: Know Exactly When Your Prospect Is Ready

    Stop guessing when to reach out. Warmr’s intelligent scoring system tells you exactly when your prospects are warmed up and ready for your outreach.

    The Timing Problem

    You’ve been engaging with your prospect for weeks. Commenting on their posts, adding value to conversations, building familiarity. But the million-dollar question remains:

    When is the right time to make your move?

    Too early, and you’re still a stranger disrupting their day.

    Too late, and a competitor might beat you to it.

    The solution? 

    Let AI tell you exactly when your prospect is “hot” and ready for outreach.

    How the Warmr Score Works

    Every prospect in your Warmr lists gets a dynamic warming score from 0-100. When a prospect hits 100, they get the flame 🔥 (your signal that maximum familiarity has been built.

    What Impacts Your Warmr Score

    The scoring algorithm considers multiple interaction types and weights them based on engagement quality and visibility:

    • You comment
    • You comment → They reply
    • You like their content
    • They comment on your posts: 
    • They like your comments: 
    • Multi-turn comment conversations: 
    • Indirect post comments
    • Consistency on commenting

    Profile Factors (Visibility Multiplier)

    Your score impact varies based on your prospect’s follower count.

    Why? 

    You’re more visible and memorable when engaging with prospects who have smaller, more intimate audiences versus massive follower bases.

    Check scores weekly, not daily. Warming is a relationship-building process, not a sprint.

    Pro tips ☝️:  Set up automations when prospects hit specific scores (auto connection request, alerts)

  • Warmr Automations: Turn Warming Into a Seamless Sales Machine

    Stop manually tracking when prospects are ready. Let Warmr automatically trigger the next step in your sales process at exactly the right moment.

    The Manual Monitoring Problem

    You’re warming up 50+ prospects across multiple lists. 

    Checking scores daily. 

    Trying to remember who’s ready for outreach. 

    Manually moving people between pipeline stages.

    The result? 

    Missed opportunities, delayed follow-ups, and prospects cooling down while you’re managing the process.

    Warmr’s automation system solves this by turning your prospect warming into a hands-off sales machine.

    How Warmr Automations Work

    Create intelligent triggers that automatically take action based on prospect behavior, scores, and pipeline changes. No more manual monitoring—just results.

    Trigger Types Available:

    Score-Based Triggers

    When prospect reaches specific score (75, 100, etc.)

    When score increases/decreases by X points

    When score drops below threshold (prospect cooling off)

    Pipeline-Based Triggers

    When prospect is added to specific pipeline stage

    When prospect moves between stages

    When prospect stays in stage too long

    Time-Based Triggers

    After X days of inactivity

    Recurring reminders for high-value prospects

    Native Integrations: One-Click Setup

    • La Growth Machine
    • HeyReach
    • Lemlist

    Setup: Connect in 30 seconds via native integration

    Automation: Push your prospects into specific lists or campaign.

    You only focus on engaging and warmr will trigger the outreach campaign when the time is right

    Result: 3.5x higher response rates vs cold sequences

    Advanced Workflows with N8N & Make

    For complex sales processes, connect Warmr to 1000+ tools through N8N and Make webhooks.

    The Bottom Line

    Manual prospect management doesn’t scale. 

    Warmr’s automation system lets you:

    ✅ Never miss a hot prospect (automatic alerts when ready)

    ✅ Scale personalized outreach (warmed prospects flow to campaigns automatically)

    ✅ Maintain consistent follow-up (no prospects slip through cracks)

    ✅ Focus on selling, not tracking (system handles the monitoring)

    The result? 

    Your prospects get perfectly timed, familiar outreach while you focus on closing deals instead of managing spreadsheets.

    Your competitors are still manually checking prospect activity and sending cold outreach. 

    You’ll be running a precision warming machine that delivers hot prospects directly to your outreach campaigns.

    Ready to automate your warming process? 

    Start with one simple trigger and watch your pipeline efficiency transform.

  • Strategic List Building for Maximum Results

    In today’s saturated outbound world, conversational prospecting and social warming are your last unfair advantages. Here’s how to build the right lists to 4x your response rates.

    1. Prospect Warm-up

    Turn ice-cold prospects into warm conversations before outreach. Build familiarity and recognition so they actually want to respond to your messages.

    Expected results:

    • 4x higher response rates vs cold outreach (40%+ vs 10% industry average)
    • 25% of prospects initiate conversations before you reach out
    • 80% connection acceptance rates vs 30% cold
    • Shorter sales cycles due to pre-built trust

    Who to include:

    • ICP prospects you plan to reach out to in 30-90 days
    • Event attendees you met but haven’t contacted yet
    • LinkedIn connections that went cold
    • High-value referrals waiting for “right timing”

    ☝️ Pro tip: Warm up prospects for 2 weeks before outreach. Use Warmr’s tone matching to ensure comments sound authentically like you.

    ☝️ Pro tip: use our kickass feature “indirect post” to warm up prospect that are not active on linkedin. Warmr will create a custom feed with posts that your prospect will see on their feed. this way, you meet them in the right comment section.

    Super powerful.

    2.Active Deal Acceleration

    Keep momentum during long sales cycles. Stay visible to decision makers and influencers within target accounts without being pushy.


    Expected results:

    • 30% faster deal velocity
    • Higher win rates on complex, multi-stakeholder deals
    • Better relationships with buying committee members
    • More internal champions advocating for you

    Who to include:

    • Current prospects in your sales pipeline
    • Decision makers you haven’t connected with yet
    • Influencers and stakeholders within target accounts
    • Champions who could advocate internally

    ☝️ Pro tip: Use Warmr to celebrate their professional wins and industry insights. This builds rapport without sales pressure.

    ☝️ Pro tip: Use warmr shared list feature to adopt a ABM strategy on target account. Comment as a team to multiple the number of touch point and increase the visibility of you company.

    3. Client Retention & Growth

    Deepen existing client relationships to increase retention, expansion, and referral generation. Your highest ROI list.

    Expected results:

    • 60% higher renewal rates through stronger relationships
    • 3x more referrals from engaged clients
    • 40% more expansion opportunities
    • Earlier visibility into potential churn risks

    Who to include:

    • Key stakeholders at current client companies
    • Implementation teams and daily product users
    • Previous clients with positive experiences
    • Client executives who could provide testimonials

    ☝️ Pro tip: This is your highest-value list—existing clients are 50% more likely to buy additional products and provide referrals.

    ☝️ Pro tip: Engage with their company wins and industry challenges, not just product-related content. Just be cool.

    4. Ghost & Stalled Revival

    Re-engage prospects who showed initial interest but went quiet. Play the long game to capture deals when timing improves.

    Expected results:

    • Revive 20-30% of stalled opportunities
    • Convert 15-20% of “not now” prospects within 6 months
    • Higher brand recall when prospects are ready to buy
    • Reduced customer acquisition costs

    Who to include:

    • Prospects who engaged initially but stopped responding
    • “Not ready now” leads from previous quarters
    • Demo attendees who didn’t convert
    • Trade show leads that went cold

    ☝️ Pro tip: Most deals happen on the 7th-12th touchpoint, but most reps give up after 3. Patience pays off here.

    ☝️ Pro tip: Zero sales pressure—just consistent, value-driven engagement until timing improves. stop sending those “did you get a chance to have a look at…”. If the prospect does not want to tchat about that, just don’t. It will pay off

    5. Authority & Credibility Building

    Build industry credibility by engaging with thought leaders your prospects follow. This creates social proof at scale.

    Expected results:

    • +300% weekly profile impressions
    • Higher perceived expertise and authority
    • Inbound interest from engaged audiences
    • Credibility transfer from respected industry figures

    Who to include:

    • Industry thought leaders and analysts
    • Popular content creators your prospects follow
    • Podcast hosts and conference speakers
    • Researchers and trend-setters in your space

    ☝️ Pro tip: When prospects see you engaging intelligently with people they respect, credibility transfers to you.


    ☝️ Pro tip: Provide expert-level commentary, not just “Great post!” Show your knowledge and perspective.


    ☝️ Pro tip: Don’t comment on ALL THE POSTS. You might look like someone that is here of visibility. Use the Topic feature on Warmr to make sure you comment posts that are related to your expertise 🙂

    6. Strategic Partnership Network

    Build relationships that lead to partnerships, integrations, and mutual referrals. Focus on long-term relationship building.

    Expected results:

    • 25% more partner-sourced opportunities
    • Stronger integration and referral partnerships
    • Earlier access to market trends and opportunities
    • Collaborative business development deals

    Who to include:

    • Complementary service providers
    • Potential integration partners
    • Companies serving same ICP with different solutions
    • Referral partners in adjacent industries

    ☝️ Pro tip: Focus on how you can help them first, the best partnerships start with genuine mutual support.

    ☝️ Pro tip: Look for collaboration opportunities in their content to comment on, not just promotional posts.

    The Competitive Advantage

    While your competitors send cold emails to strangers, you’ll be having warm conversations with people who already recognize and trust you.


    The difference?

    Moving from 8-12% cold response rates to 50-60% warm response rates.

    From fighting for attention to being welcomed into conversations.


    In today’s noise-filled market, familiarity isn’t just an advantage, it’s the only sustainable way to consistently hit your numbers.
    Ready to transform your outbound results? Start with one strategic list and watch your pipeline quality improve immediately.

  • Smart Topic Monitoring: Comment Like an Expert, Not a Clout Chaser

    The difference between building authority and looking desperate? Knowing exactly when to engage. Here’s how Warmr’s Topic Feature helps you comment strategically on the posts that matter most.

    The Clout Chaser Problem

    You’ve built your authority list : industry leaders, big creators, thought leaders with massive audiences that overlap with your ICP. The plan is solid: engage with their content to get visibility from their followers.

    But there’s a trap waiting: comment on everything, and you look like a desperate clout chaser.

    Miss the posts that align with your expertise, and you’ve wasted the opportunity to demonstrate real value.

    The solution? 

    Strategic topic monitoring that ensures you engage at exactly the right moments.

    How Warmr’s Topic Feature Solves This

    Instead of scrolling through every post from your authority list, Warmr’s AI reads all posts in your custom feed and automatically labels them based on topics you care about.

    Here’s how it works:

    Create Topic Labels: 

    Define the subjects where you want to demonstrate expertise

    AI Auto-Tagging: 

    Our AI reads every post and applies your topic labels automatically

    Strategic Engagement: 

    You only see and engage with posts that match your expertise areas

    Authority Building: 

    Your comments are always relevant, valuable, and on-brand

    Real-World Examples

    Sales Expert Scenario

    Your expertise areas: Cold outreach, sales psychology, pipeline management

    Topic labels you create:

    • “Cold Email Strategy”
    • “Sales Psychology”
    • “Pipeline Optimization”
    • “Objection Handling”

    What happens: When a major sales influencer posts about “The psychology behind why prospects say no,” it gets automatically tagged with “Sales Psychology.” 

    You see it immediately and can share your expert perspective, while skipping their posts about morning routine or personal branding.

    The Strategic Advantage

    Before Topic Monitoring

    • Scroll through 50+ posts daily from authority figures
    • Comment randomly to “stay visible”
    • Mix valuable insights with generic responses
    • Look like you’re chasing engagement
    • Miss the posts where you could add real value

    After Topic Monitoring

    • See only posts that match your expertise (5-10 per day)
    • Every comment demonstrates deep knowledge
    • Build reputation as a subject matter expert
    • Attract followers who care about your specific expertise
    • Never miss an opportunity to showcase your value

    Setting Up Your Topic Strategy

    Step 1: Define Your Expertise Zones

    Choose 3-5 topics where you have genuine expertise and strong opinions. These should align with:

    Your professional experience

    Your content themes

    Problems your ICP faces

    Topics your prospects care about

    Step 2: Create Specific Topic Labels

    Make them specific enough to be useful, broad enough to catch relevant posts:

    ✅ Good examples:

    “Sales Objection Handling”

    “B2B Content ROI”

    “SaaS Customer Retention”

    “Startup Funding Strategy”

    ❌ Too broad:

    “Sales”

    “Marketing”

    “Business”

    “Leadership”

    Step 3: Refine Over Time

    Monitor which topics generate the most relevant posts and engagement. Add new labels as you identify gaps, remove ones that aren’t working.

    Pro Tips for Maximum Impact

    Quality Over Quantity Rule

    Better to expertly comment on 3 highly relevant posts than generically engage with 20 random ones.

    The Expertise Test

    Before creating a topic label, ask: “Could I write a detailed article about this?” If yes, it’s a good topic to monitor.

    Timing Matters

    Check your topic-tagged posts 2-3 times daily. Early, thoughtful comments get more visibility than late ones.

    Add Real Value

    Use topic monitoring as an opportunity to share frameworks, ask thought-provoking questions, or offer contrarian viewpoints—not just agreement.

    The Bottom Line

    Authority isn’t built by commenting on everything, it’s built by consistently adding value in your areas of expertise.

    Warmr’s Topic Feature ensures you never miss those golden opportunities to demonstrate your knowledge while avoiding the trap of looking like you’re desperately seeking attention.

    The result? 

    You build genuine authority with your target audience while your competitors either miss key opportunities or damage their reputation with random, irrelevant engagement.

    Ready to comment like an expert? Set up your first topic labels and watch your engagement quality transform overnight.

  • Indirect Posts: How to Warm Up Any Prospect (Even If They Never Post on LinkedIn)

    The #1 question every sales rep asks: 

    “How do I warm up prospects who don’t post on LinkedIn?” Here’s how Warmr’s Indirect Posts feature solves this with AI-powered feed prediction.

    The Silent Prospect Problem

    You’ve identified your perfect prospect. Great company, ideal role, clear need for your solution. There’s just one problem:

    They never post on LinkedIn.

    No content to engage with.

    No thoughts to comment on. 

    No way to build familiarity before outreach.

    This used to mean one thing: cold outreach with single-digit response rates.

    Not anymore.

    The “Accidental” Meeting Strategy

    Here’s what top sales performers discovered: 

    you don’t need prospects to post…

    you need to be where they’re already engaging.

    The strategy was simple but manual:

    • Research which creators your prospect follows
    • Monitor those creators’ posts manually
    • Hope your prospect engages with the same content
    • Comment strategically to create “accidental” encounters

    The problem? 

    This took hours of research per prospect and was mostly guesswork.

    Warmr’s Indirect Posts feature automates this entire process with AI precision.

    How Indirect Posts Works

    Our AI analyzes your prospect’s LinkedIn behavior and predicts exactly which posts will appear in their feed, then delivers those posts directly to your Warmr dashboard.

    The AI Process:

    Profile Analysis:

    Our AI analyzes your prospect’s LinkedIn connections and engagement patterns

    Creator Mapping: 

    Identifies which thought leaders, creators, and companies your prospect follows most actively

    Engagement Prediction: 

    Uses machine learning to predict which upcoming posts your prospect is most likely to see and engage with

    Feed Curation: 

    Delivers these posts to your custom feed with the tag: “Your prospect is more likely to see this post”

    Strategic Positioning: 

    You comment on the same posts your prospect will engage with, creating natural “coincidental” encounters

    The Result:

    You appear in comment sections your prospect is already reading, building familiarity without them even realizing it’s intentional.

    Strategic Advantages

    Versus Traditional Prospect Warming:

    Traditional: Only works with active posters 

    Indirect Posts: Works with any LinkedIn user who consumes content

    Versus Cold Outreach:

    Cold: 8-12% response rates, high resistance

    Indirect Warming: 35-45% response rates, pre-built familiarity

    Versus Manual Research:

    Manual: Hours per prospect, mostly guessworkAI-Powered: Minutes to set up, data-driven predictions

    The Bottom Line

    90% of LinkedIn users consume content without posting. 

    Traditional prospect warming ignores this massive audience.

    Indirect Posts lets you warm up ANY prospect who uses LinkedIn, not just the vocal 10% who post regularly.

    The result? 

    Your addressable market for relationship-based selling just expanded by 800%.

    While your competitors are limited to warming up only active posters, you can build familiarity with every prospect in your target account list.

    Ready to warm up prospects who “never post”? 

    Enable Indirect Posts for your highest-value targets and watch impossible prospects become warm conversations.